Purpose of the Job/Job Mission
Through the activities evaluate the competitive positioning and promote “Gas Business” products to increase the groups and Alstoms orders in short, mid and long term.
Responsibilities and Accountabilities
Product Promotion / Marketing
The objective of the “Product Promotion” department is to market and promote “Gas Business” products (gas turbines, steam turbines, HRSGs, turbo generators and Power Plant solutions) to increase the “Gas Business” Alstom orders in short, mid and long term.
“Product Promotion” defines how to promote, what to promote, understands the added value, and how to market it. The main task here is to propose a consolidated approach throughout the “Gas Business” products.
“Product Promotion” consists of the following main tasks and responsibilities:
- Support the organizations (GPS, Sales, Tender & Capture teams, Project Execution, Power Service etc.) with promotions of technical details during the pre-acquisition and tender process for influencing specifications and evaluation criteria
- Lead and conduct generic promotions to all clients (utilities, IPPs, EPC contractors) and non-client entities (insurers, bankers, consultants etc.) in line with the approved communication strategy
- Represent Alstom in industry seminars and events to showcase Alstom strength
Product Promotion Plan: based on a regional business strategy identify Regional Product messaging and develop/continuously update the “Promotion Tool Box” (Standard product presentation material, reference list, Internet, Intranet, conference plan, technical papers and articles, etc.) Support the development of Product Introduction Plans for new products and features and drive the promotional part of the “Regional Product Introduction Plan”. Coordinating technical papers and articles for publications and conferences within the region Organize and participate in /conduct trainings for updating GPS, Sales, Tender & Capture teams on Gas Business products and latest offerings
Market Intelligence
- Observe market trends and consolidate competitive intelligence
- Feedback to Market/Product Intelligence Analyst and Product/Platform Managers.
Analyse customers quotation requests (RfQ) and establish tender feedback workshops/reports supporting specification of future products
- Understand the competitive landscape of other regions and feedback regularly to GPS, Sales, Tendering and Capture
General
- Work together with other marketing / promotion managers (e.g. GPS, other businesses) of the region to ensure consistency and an aligned strategy
Measurement / Key Performance Indicators Product Promotion and Market Intelligence
Creation and implementation of “Product Promotion Plan” on a yearly basis, approved by Head of Product Promotion and activity line manager, updated as needed, and executed.
Continuous input delivered for “Conference & Event Plan“ as well as support of implementation.
Continuous input delivered for “Product Platform Marketing Schedule”.
Continuous update of Promotional toolbox
Continuous competitive intelligence feedback into the appropriate channels.
Active support of training of all GPS, Sales, Tender & Capture staff on a yearly basis.
“Regional Promotional Introduction Plan” of new products and upgrade packages created and implemented
General Measurement / Key Performance Indicators
Positive business attitude to promote the interest and image of the company at all times
http://www.aljazeerajobs.com/jobs/vacancies/UAE/Regional-Product-Promotion-Manager-730454.html
