Kingston Stanley,Dubai, UAE
The Role
Focus:
The Digital Art Director leads the team to create digital ideas and directs the execution of the digital ideas through production/realization of the digital experience.
Position Responsibilities:
Develop Digital Creative Concepts:
- Develop digital creative concepts that achieve the overall business strategy while creating an exceptional digital experience for consumers
Develop Digital Comps:
- Flesh out the digital concepts into a tighter form showing how it would be executed. Executions could range from websites, online advertising, mobile, games, kiosks, social networks, to out of home/retail rich media development (video, audio, 3D, flash animation technologies)
- Design digital solutions by synthesizing all brand, business, and user inputs.
- Liaise with project team, particularly experience planning, project manager, analytics and technical to ensure executions are feasible. Ensure that brand guidelines and technical requirements are followed.
Oversee production/realization of end product:
- Guide the creative and strategic direction of the end product ensuring superior creative product are delivered and maximum client satisfaction is achieved
- Confer with project team to ensure all media is accurately linked and tracked in a manner that is consistent across all channels
- Perform quality assurance of end product to ensure it is in accordance with digital creative concept.
Requirements
Skills
Creative Direction:
--Ability to give clear direction and to make the work more focused on the simplest statement of the overall idea.
- Listens and considers others ‘input’ and establishes a collaborative environment
--Actively engaged in idea generation and executional excellence
Influence:
-- Communicates a compelling creative vision and way to realize the ideas in a way that inspires and engages all
-- Engenders respect/builds effective relationships internally and externally at the appropriate level.
Creativity:
-- Approaches new and different ideas with curiosity and open-mindedness
-- Has good judgment about which creative ideas will be effective and actionable
-- Fosters an agency climate conducive to the pursuit of creative and innovative ideas
Design Skills:
- Attention to detail
- Graphic design & typography
- Web icons
- Understanding grids in design
- Ability to adapt and come up with effective designs for all digital platforms
Technical Knowledge:
- Understanding the limitations and capabilities of HTML, CSS and flash
- Knowing the technical specification in design: Screen resolutions, Banner sizes and dimensions, File formats,Web specs such as dimensions, Social media specs such as facebook cover photo size, twitter background etc…
- Mobile and tablet design specifications and usability
- Full understanding of file formats and finalizing of files for production and development
- Ability to prepare technical design guidelines
UX and UI Skills:
- Understanding user journeys and flows
- Understanding the difference in user interactions for web, tablets and mobile devices
- Understanding Information architecture
Design Tools:
- Adobe Photoshop, Adobe Illustrator, Adobe Flash,
- Plus: Adobe Dreamweaver, Adobe Premier, Fireworks, Powerpoint (Master templates), Video Editing
http://www.gulftalent.com/home/Digital-Art-Director-jobs-in-Dubai-UAE-148588.html
